/ TAp E>OAN BUD CHINH VIEN THONG VIl;:TNAM V[EN THONG B~C LIEU s6 : 1(to 1VTBL-~D V/v: C6ng tac phdt trien; cham sac va KH tang truang diim ban le CQNG HOA xx HQI CUU NGHIA VI:t::T NAM Doc Hip - TO' do - Hanh phuc Bac Lieu, ngay ~ thdng 04 ndm 2012 Kinh giri: Cac don vi true thuoc VNPT Bac Lieu Can cir thee Quyet dinh s6 1770IQD-VNPT-TTBH ngay 27/09/2010 cua T~p doan Biru chinh Vi n thong Viet Nam.V/v Quyet dinh ban hanh Phuong an phat trien, cham sac di m giao dich va di m ban le san pham, dich vu Vinaphone. Can cir cong van s6 12141VNP-KD ngay 211412011 V/v Nghiem thu cong tac cham sac di m ban le; Can cir cong van s6 9731VNP2-KDTT ngay 26/4/2011 V/v phoi hop cong tac tac phat trien cham sac di m ban le tren dia ban quan ly; Can err dinh huong hoat dong kinh doanh nam 2012 t~p trung VaG mang di dong; day manh cong tac quang ba hinh anh, thuong.hieu Vinaphone cling nhu cua VNPT tai cac diem ban, le tren dia ban Bac Lieu; Can err VaG tinh th~n cuoc hop ngay 28/3/2012 V/v ban v~ cac tieu chi CSKH cua cac TTVT ti1jcthuoc; Nay Vi n thong Bac Lieu d~ nghi cac don vi tnrc thuoc tri n khai thuc hien cong tac phat trien va cham sac cac diem ban le thuoc dia ban cac don vi quan ly nhu sau: 1. Muc tieu. 1.1. PhM trien diem giao dich san pharn, dich vu cua VNPT Bac Lieu d ban hang va cham sac khach hang. 1.2. PhM trien, cham sac cac di m ban le d quang ba va ban hang; dam bao tfrt ca cac di m ban le co ban san pham cua Vinaphone; VNPT Bac Lieu thong qua cac diem ban le. quang cao cac dich vu, san pham cua 1.3. Theo doi gia ban va thu thap thong tin thi tnrong dich vu, san pham cua VNPT. 1.4. Ph6i hop cong tac voi VNP thee d5i va danh gia mire dq hoan thanh v~ chfrt hrong cham sac cac di m giao dich va s6 hrong phat trien diem ban le phat trien tren dia ban. 1/4
2. Tieu chi phan loai di~m ban Ie va danh gia heat dqng cham soc di~m ban Ie ciia cac don vi: 2.1. Tieu chi phan loai di~m cham soc: Can cir theo Quyet dinh s6 1770IQD-VNPT- TTBH ngay 27/09/2010 cua Tap doan Buu chinh Vi~n thong Viet Nam.V/v Quyet dinh ban hanh Phuong an phat trien, cham soc dism giao dich va dism ban le san pham, dich vu Vinaphone. 2.2. Tieu chi danh gra cham diem: Can cir cong van s6 9731VNP2-KDTT ngay 26/4/2011 V/v phoi hop cong tac tac phat trien cham soc dism ban le tren dia ban quan IY. 3. T6 chirc tlnrc hi~n Nh~m thirc hien t6t cong tac cham soc diem ban le va dap ling tieu chi danh gia cham dism theo cac d~u muc cong viec cham soc dism ban le cua VNPT, VNPT Bac lieu d6 nghi cac don vi thirc hien cac cong viec nhu sau: 3.1. Trang hi cong cu va san pham VNPT: 3.1.1. C~p nhat lai d~y du thong tin cua cac dism ban Ie theo mau ( dinh kern) d6ng thai chup 2 anh ( ben trong, ngoai) cua cac dism ban Ie ths hien diroc S\I hien dien cua hinh anh VNPT dsgui v6 Phong kinh doanh kiem tra, c~p nhat len Web. Cac dism.ban le d6u phai co trung bay va ban san pham Vinaphone (bq VinaKit, the cao, may ala, EzCam, EzCam Kit.... ) d6ng thai khuyen khich phat trien ban them cac san pham khac cua VNPT. 3.1.2. T~t ca cac diem ban le ducc trang bi SIM da nang phuc vu cong tac ban hang d6ng thai co ths phat trien thue baa tra tnroc n~u co du di6u kien ky hop d6ng voi Trung Him vi~n thong. 3.1.3 Phong kinh doanh chuan bi, cung c~p cac ~n pham quang cao cho cac Trung Him kip thai va phoi hop voi cac Trung tam nhu cau SIM da nang dam bao cung cfrp du cho cac diem ban le. 3.2. Tfin suftt cham s6c: 3.2.1. Nhan vien thuc hien tiep thi true ti~p cho cac diem co ban san pham Vinaphone t6i thieu 02 I~n1thang. 3.2.2. Cap nh~t va cung c~p d~y du thong tin v6 chinh sach ban hang, chuang trinh khuyen mai, gia cuoc, gioi thieu san pham, dich vu, goi cuoc moi t6i thieu 02 I~n/thang. Trang do: - Cong tac nay, yeu c~u cac don vi t6i thieu 0 1 lan/thang thirc hien tiep thi tnrc ti~p d~n cac diem ban Ie, cung.c~p d~y du thong tin d~u moi lien h~ nhir.ten ca nhan, chirc danh, s6 dien thoai, dia chi... ( name card) cua nhom tiep thi, ban hang tnrc thuoc g~n nh.1t 2/4
cho cac diem ban Ie neu moi thi~t I~p quan h~. Truong hop dli thi~t l~p quan h~ voi cac diem ban Ie thi d.n dam bao diem ban Ie d6 va~n con thong tin lien h~ voi nhan vien phu trach dism ban Ie do ds dam bao h6 tro t6i da nhu cfru cho cac diem ban d6. - Cac Ifrnkhac, cac don vi c6 ths thong qua h~ thong nhan tin khuyen mai do Phong Mang va Dich vu trisn khai huang d~n. - Cung d.p, b6 sung dfry du cac fin pham quang cao (to' roi, poster, bandroll... ) cua ca Vinaphone va cua VNPT Bac Lieu; cac v~t pham quang cao n~u c6. 3.2.3. Phong Mang va dich vu xay dung chuang trinh nhan tin khuyen mai ds cac Trung tam thuc hien thong bao cac chuang trinh khuyen mai, quang cao cho cac diem ban Ie qua tin nhan. 3.3. Hi~u qua trung bay n pharn 3.3.1. DiSm ban le trung bay dfry du cac fin pharn (bien hieu DiSm ban SIM/the, to' roi, poster, bandroll, ca day... ) hien c6 tai thai dism trien khai. 3.3.2. Cac fin pham, v~t dung diroc trung bay gon gang, sach se, dep, khong bi che phu boi finpham, v~t dung cua cac rnang khac, khong c6 fin pham h~t han cua cac chuang trinh... 3.4. Tinh th~n thai de) lam vi~c 3.4.1. Nhan vien cham s6c nam virng nghiep vu, chinh sach cua VNPT Bac Lieu va Vinaphone ds tir van, giai dap moi thac mac, phan anh cua cac diem ban le, khach hang... 3.4.2. Tuan thu cac nguyen t~c giao tiep, nqi qui, d6ng phuc lam viec. T~n tuy, nhiet tinh voi cong viec, khong gay phan earn voi khach hang. 4. T8 chtrc de)i ngu cham soc di~m ban Ie:. Cac Trung tam chon hra nhan vien c6 ky nang phu hop ds phan cong cu ths nhiem vu cham s6c diem ban Ie voi danh sach dism ban Ie cu ths va phai duoc huang dannhiem vu, nqi dung thirc hien cham s6c diem ban Ie truce khi thuc hien nhiern vu. Theo dang ky cua cac don vi, dfru m6i giam sat, bao cao cong tac cham s6c dism ban Ie cua cac Trung tam va Phong kinh doanh nhir sau: SoTT HQ vs Ten Dan vi Ghi chu 1 Nguyen Thi~n Khon Phong kinh doanh 2 Dinh Ngoc Tai Trung tam VTBL 1 3 Nguyen Vi~t Khanh Trung tam VTBL 2 4 Le Van Nhanh Trung tam VTBL 3 5 Dang Hoang Xinh Trung tam VTBL 4 3/4
5. K~ hoach phat tri~n them cac di~m ban Ie d~n h~t nam 2012 Cac Trung tam Vi n thong true thuoc mo rong kenh giao ti~p khach hang qua k~ hoach dang ky them s6 hrong cac diem ban le moi nam 2012 nhu sau: Chi tieu TTVTl TTVT2 TTVT3 TTVT4 - So diem ban le den thang 3 229 75 250 114 - K~ hoach d~n cuoi nam 50 25 50 26 Tong s6 279 100 300 140 VNPT Bac Lieu ds nghi cac don vi bao cao tinh hinh heat dong va cong tac cham s6c khach hang theo (mfru kern theo) vs Phong Kinh doanh (OMS - ntkhon) 2 lan/thang vao cac ngay 16 va ngay 01 hang thang va can quan tam d~c biet viec phat tri~n di~m ban Ie VNPT tai khu VlJC c6 hru hrong giam sut trong thai gian qua. Tren day la n(>i dung hu6ng dfrn cac Trung tam thirc hien cong tac phat trien va cham s6c cac diem ban le cua VNPT Bac Lieu, ds nghi cac don vi nghiern tuc thirc hien, Nai nhan : - Nhir tren; - BanGD; - Luu : VT, KD. rr GIAMDOC,, ~ PHOGIAMDOC 4/4
SANG THEO 001 T1NH H1NH CHAM soc f)1~m SAN L~ Dja chi Doanh s6 ban (Tri~u dang) Doanh s6 Simda hang h6a NglfiYid~i Di dqng CSKHI Phan loal Vinaphone STT Ten cfra hang nling nn dlfiyng/ PhlfiYng/ TT (VNPT Mobi Vina dien dtli Iy cira hang S6 Huyen Thang dtli Iy ( Eload) Viettel Mang khac Ap Xii Btlc Lieu) phone phone ban The cao SimCard T8ng 1 20 20 40 20 20 20 0.40 2. 3-4 - 5-6 - 7 8-9 10 - CQol! 20 20 40 20 20 20 0 - s6 di~m ban le phat trien moi trong ky nay: - s6 di~m ban le phat tri~n moi lfiy k~ thang 0412012 d~n nay:... Di~m.... Diem.
Ty trong (%) Di~n tich Bang To roi Mobi phone Viettcl Mtlng khac Thu(lc Chi~u K~ dl[ng TirKM Trang thai NV Chieu Vina Poster Bandroll DTLH Phllng r(lng LO'n Dfrng Treo to' rot MyTV VDC nap the hoat d(lng Cham Soc dal (m) phone DVKH (m) 0.20 0.20 0.20. 0 0 0