(8 pages) Reg. No. :... Sub. Code : GMEC 6 A B.A. (CBCS) DEGREE EXAMINATION, APRIL 2015. Sixth Semester Economics Main Elective ECONOMICS OF MARKETING (For those who joined in July 2012 and afterwards) Time : Three hours Maximum : 75 marks PART A (10 1 = 10 marks) Answer ALL questions. Choose the correct answer : 1. "\ øu' GßÓ ö\õà ö õè ¼ x u ÂUP mhx (A) Q μup (B) C»zwß (C) B[Q» (D) E x The word Market is derived from language. (a) Greek (b) Latin (c) English (d) Urdu
Ws 11 2. Gß x sh[pîß C ØøP õú C À PÒ BS (A) uμ kzxuà (B) {vá\v HØ kzxuà (C) (D) \ øu køp Bμõ a] ÁøP kzxuà is intrinsic physical properties of commodities (a) Standardisation (b) Financing (c) Marketing research (d) Grading 3. õusáμzx Gß x \ øu ku¼à o õs (A) EuÂh (B) õøó (C) ö AÎ (D) ØTÔ AøÚzx Transportation is a function of marketing. (a) Facilitating (b) Exchange (c) Physical supply (d) All the above Page 2
4. Gx ÂøμÁõÚ ØÖ ]UPÚ õú õusáμzx ÁÈ? (A) \õø» õusáμzx (B) }ºÁÈ (C) (D) ÁõßÁÈ μ À õusáμzx Which is Cheapest and quickest means of transport? (a) Road transport (b) Water transport (c) Airways (d) Rail transport 5. J ÂØ øú õíº u x ö õ ÒPÐUS SÔ h ß kzx ö\õøpò ØÖ GsPÒ BS (A) Aøh õí (B) ÁoP ö º (C) ÁoPU SÔ±k (D) ö õvä The word and numbers used by a seller to identify the goods are called as (a) Brand (b) Brand name (c) Brand mark (d) Packaging 6. Áõ[S E x \UQ Gß x (A) Áõ[P Ásk GßÓ EÒÐnºÄ (B) ØÓÁºPÎß xøμ (C) ÂØ øú õí ß Pmhõ (D) AvP Á Áõ DmkuÀ Page 3
Ws 11 Buying motives mean (a) Instinct to buy an article (b) Recommendation of others (c) Compulsion of salesman (d) Earning of high income 7. P À» AÝ Áx \øá (A) EÒ õmk (B) ßÚõmk (C) (A) ØÖ (B) (D) ØTÔ øá GxĪÀø» Shipping is a services. (a) Natural (b) International (c) Both (a) & (b) (d) None of the above 8. CÁºPÒ ÂØ øú AÀ»x öpõò uà J u[pøí μ ] i ºPÍõÁº (A) Pªåß HöáskPÒ (B) ÂØ øú PÁºPÒ (C) (D) H» ÂØ øú õíºpò uμpºpò He is an intermediary to bargain on behalf of its principal (a) Commission agents (b) Sales agents (c) Auctioners (d) Brokers Page 4 [P.T.O.]
9. ÁÇ[PÀ ÁÈ öuõhº À Pøh{ø» À EÒÍÁº (A) ö õzu  õ õ (B) ]À»øÓ Â õ õ (C) EØ zv õíº (D) ~Pº Áõº is in the last chain of the channels of distribution. (a) Wholesaler (b) Retailer (c) Manufacturer (d) Consumer 10. ]À»øÓ ÁoPº ß kzx ö UPU P  (A) ÂÍ μ (B) BÒ\õº ÂØ øú (C) ÂØ øú ö UP (D) ö\ v μáà Promotional tool followed by retailers (a) Advertising (b) Personal Selling (c) Sales promotion (d) Publicity PART B (5 5 = 25 marks) Answer ALL questions, choosing either (a) or (b). Each answer should not exceed 250 words. 11. (A) \ øu ¼ß À ÁÖ AqS øóø ÂÍUSP. Explain the various approaches to study of marketing. (B) \ øu ¼ß õup[pò õøá? What are the objectives of marketing? Page 5
Ws 11 12. (A) Aøh õí ^mk C»UPn u P. Aøh õí ^miß õup[pøí ÂÍUSP. Define labeling. Explain the object of labeling. (B) öpõò uà Áøμ»UPn u P. öpõò u¼ß À ÁÖ opøí ÂÍUSP. Define buying. Explain the various functions of buying. 13. (A) }º ÁÈ õusáμzx ØÔ SÔ GÊxP. Write a short note on water transportation? (B) \ª Qh[Q ßø PøÍ GÊxP. Explain the advantages of warehouses. 14. (A) ö õv Áøμ»UPn u P. \ øu ¼À CuÛß UQ zxázøu ÂÍUSP. Define Packaging. Explain its significance of marketing. (B) ÁøP kzxu¼ß ÁøPPøÍ GkzxøμUP. Narrate the types of Grading. Page 6
15. (A) ChzuμPºPÎß ßø, wø PøÍ ÂÁ. Describe the merits and demerits of middle men. (B) ö õzu  õ õ ß Snõv\ [PøÍ ÂÍUSP. Explain the characteristics of wholesaler. PART C (5 8 = 40 marks) Answer ALL questions, choosing either (a) or (b). Each answer should not exceed 600 words. 16. (A) \ øu ¼ß ÁøPPøÍ ÂÁ. Describe the classification of marketing. (B) \ øu ¼ß UQ zxázøu ÂÍUSP. Explain the importance of marketing. 17. (A) JßÖ vμmku¼ß ßø PÒ ØÖ μa\øúpò ÂÁõv. Discuss the advantages and problems of assembling. (B) ÂØ øú ß À ÁÖ ÁøPPøÍ Bμõ P. Examine the various kinds of sales. Page 7
Ws 11 18. (A) õusáμzvß ÁøPPøÍ ÂÍUSP. Explain the classification of transport. (B) \ª UQh[Qß opøí ÂÁ. Describe the functions of warehouses. 19. (A) uμ kzxuà ØÖ ÁøP kzxu¼ß ßø PøÍU TÖP. State the benefits of standardization and grading. (B) À» ö õv zvøs uøá õúøá õøá? What are the requisites of a good package? 20. (A) QºÂß UQ ÁÈ øópò õøá? What are the main channels of Distribution? (B) CøhzuμP ß UQ zxázøu ÂÍUSP. Explain the importance of middle men. Page 8