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1 (DCM 01) M.Com. DEGREE EXAMINATION, DECEMBER First Year Paper I PERSPECTIVES OF MANAGEMENT Time : Three hours Maximum : 100 marks SECTION A (5 4 = 20 marks) Answer any FIVE of the following. 1. (a) Process of Management. ÆæÿÓçßý ý {ç³{mìüäæý$. (b) Concept of Planning. {ç³ êãmæü êðèþ èþ. (c) Linear Programming. Î Äæý$ÆŠÿ { ù{v>ñ$ VŠü. (d) Board of Directors. (e) (f) (g) (h) (i) (j)»zæšÿz B œ yðþoææÿmæüzæšÿþ. Training. Õ æü ý. Leadership. éäæý$mæü èþó. Promotion. ç³ ø èþ². Control. Äæý$ { èþ ý. Motivation. {õ³ææÿ ý. Power. A«M>ÆæÿÐèþ$$. SECTION B (4 10 = 40 marks) Answer any FOUR of the following. 2. Discuss briefly the principles of Management.

2 ÆæÿÓçßý ý çü*{ èþðèþ$$ë èþ$ Mæü$Ïç³ V> 3. Define the concept of Plan and explain its significance. {ç³ êãm> êðèþ èþ èþ$ ÆæÿÓ_ _ é Äñý$$MæüP { ëðèþ$$qå èþ èþ$ {ÐéÄæý$$Ðèþ$$. 4. Enumerate the principles of organization. ÆæÿÓçßý ý çü*{ èþðèþ$$ë èþ$ {ÐéÄæý$$Ðèþ$$. 5. Write a note on Executive development programmes. M>ÆæÿÅ ÆæÿÓçßýMæü AÀÐèþ ç³ æþm>ëò³o JMæü ÐéÅçÜ Æ>Äæý$ yìþ. 6. Explain the Management development programmes in India. ÆæÿÓçßý ý AÀÐèþ ç³ æþm>ë$ ðþë$µðèþ$$. 7. What are the barriers to Communication? {ç³ýëæ> Mìü VæüË Ayæþz Mæü$ÌôýÑ$sìý? 8. Discuss the state of Management development in India. êææÿ èþ óþôèý ÌZ ÆæÿÓçßý ý AÀÐèþ íü 9. Discuss the functions of Management. SECTION C (2 20 = 40 marks) Answer any TWO of the following. ÆæÿÓçßý ý Ñ«æþ$Ë èþ$ 10. Highlight the features of Game Theory. VóüÐŒþ$ Ç Äñý$$MæüP Ë æü êìôýñ$sìý. 11. Distinguish between formal and informal organizations. {MæüÐèþ$Ððþ$O èþ, {MæüÐèþ$Ðèþ$$M> ÐèþÅÐèþçÜ Ë èþ$ Ñ ôý«^èþ$ðèþ$$. 12. What are the internal and external environmental forces? A èþææÿy èþ Ðèþ$ÇÄæý$$ ºíßýÆæÿY èþ ç³æ>åðèþææÿ ý ÔèýMæü$ Ë èþ$ ðþë$çç³#ðèþ$$.

3 (DCM 02) M.Com. DEGREE EXAMINATION, DECEMBER First Year Paper II BUSINESS ENVIRONMENT Time : Three hours Maximum : 100 marks SECTION A (5 4 = 20 marks) Answer any FIVE of the following. 1. (a) Legal Environment. ^èþrtç³ææÿððþ$o èþ ç³ççüæ>ë$. (b) (c) (d) (e) (f) (g) Business Ethics. ÐéÅ ëææÿ ±. Manufacturing sector. ëç{ô>ñ$mæü Ææÿ Væü. Small business. _ èþ² ÐéÅ ëææÿðèþ$$. Economic reforms. BÇ Mæü çü çüpææÿ ýë$. Foreign capital. Ñ óþö ò³r$tºyìþ. Privatisation. [ò³oðóþsîýmæüææÿ ý. (h) Industrial policy ëç{ô>ñ$mæü Ñ«é èþ. SECTION B (4 10 = 40 marks) Answer any FOUR of the following. 2. Discuss the subject matter of economic environment. BÇ Mæü ç³ççüæ>ëìz Ðèþ$$QÅ ÑçÙÄæý*Ë èþ$

4 3. Identify the importance of Business ethics in the promotion of economic growth. BÇ Mæü Ðèþ ò³ ^èþ$rìz ÐéÅ ëææÿ ± { ëðèþ$$qå èþ èþ$ 4. Explain the structural aspects of Indian Economy. êææÿ èþ BÇ Mæü ÐèþÅÐèþçÜ Æ>à ýðèþ$$ èþ$ 5. Analyze the implications of technical environment in the present socio-cultural set up. {ç³çü$ èþ Ýë ïœ$mæü, Ýë çüp Mæü íü ÌZ Ýë Móü Mæü ç³ççüæ>ë ç³ææÿåðèþýë é ² {ÐéÄæý$$Ðèþ$$. 6. Explain the objectives of 11 th Five Year Plan. 11Ðèþ ç³ ^èþðèþææÿû {ç³ êãmæü «óþåäæý*ë èþ$ 7. Discuss the main features of Union Budget Ðèþ çü Móü { æþ ºyðþjsŒý Ë æü êë èþ$ 8. Write a critical on latest Foreign Trade Policy. êææÿ èþ Ñ óþö ÐéÅ ëææÿ Ñ«é é ² ÑÐèþ$ÆæÿØ é èþãmæü V> {ÐéÄæý$$Ðèþ$$. SECTION C (2 20 = 40 marks) Answer any TWO questions. 9. What is the importance of Corporate Governance? M>ÆøµÆóÿsŒý VæüÐèþÆðÿ² ŒþÞ Äñý$$MæüP { ëðèþ$$qå èþ èþ$ {ÐéÄæý$$Ðèþ$$. 10. Discuss the implications of Globalization, Liberalization and privatization. {ç³ç³ `MæüÆæÿ ý, çüææÿämæüææÿ ý Ðèþ$ÇÄæý$$ [ò³oðóþsîýmæüææÿ ý Äñý$$MæüP ç³ææÿåðèþýë éë èþ$ 11. Highlight the objectives of Monetary Policy. { æþðèþå Ñ«é èþ Äñý$$MæüP «óþåäæý*ë èþ$

5 12. Discuss the role of financial institutions in the context of economic reforms. BÇ Mæü çü çüpææÿ ýëìz Ñ èþ çü çü Ë Äñý$$MæüP ë{ èþ èþ$

6 (DCM 03) M.Com. DEGREE EXAMINATION, DECEMBER First Year Paper III MARKETING MANAGEMENT Time : Three hours Maximum : 100 marks Answer any FIVE of the following questions of Which Q. No. 1 compulsory. (5 20 = 100) 1. Write short notes on the following (a) Define marketing. Ðèþ*ÆðÿPsìý VŠü èþ$ ÆæÿÓ_ ^èþ$ðèþ$$. (b) Selling Cost. AÐèþ$ÃMæüç³# ÐèþÅÄæý*Ë$. (c) Marketing Leader. Ðèþ*ÆðÿPsìý VŠü éäæý$mæü$yæþ$. (d) Psychological factors. Ðèþ* èþíümæü M>ÆæÿM>Ë$. (e) Price Line. «æþææÿ ÆóÿQ. (f) (g) (h) Publicity. {ç³^éææÿ. Product mix. ÐèþçÜ$ Ñ{MæüÄæý$. Consumer Behaviour. Ñ Äñý*Væü éææÿ$ {ç³ðèþææÿ èþ. 2. Is marketing a social responsibility. Discuss. Ðèþ*ÆðÿPr VŠü»ê«æþÅ èþ. Ýë íœ$mæü 3. Enumerate different marketing strategies. ÑÑ«æþ Ðèþ*ÆðÿPsìý VŠü ÐèþNÅàË èþ$

7 4. What are the responsibilities of marketing managers? Ðèþ*ÆðÿPsìý VŠü Ðóþ$ óþfææÿï»ê«æþå èþë èþ$ 5. Explain the impact of social psychological factors on consumer behavior. Ñ Äñý*Væü éææÿ$ {ç³ðèþææÿ èþò³o Ýë íœ$mæü, Ðèþ* èþíümæü M>ÆæÿM>Ë {ç³ êðé ² 6. Discuss the factors influencing pricing. «æþææÿë ÐèþNÅà ², «æþææÿë Ñ«é éë èþ$ {ç³ êñ èþ ^óþõü M>ÆæÿM>Ë èþ$ 7. What are the implications of product mix strategy? ÐèþçÜ$ Ñ${ÔèýÐèþ$ ÐèþNÅçßý Äñý$$MæüP ç³ææÿåðèþýë éë èþ$ 8. Write a note on marketing research in India. êææÿ èþ óþôèý ÌZ Ðèþ*ÆðÿPsìý VŠü ç³çôz«æþ èþò³o JMæü ÐéÅçÜ {ÐéÄæý$$Ðèþ$$. 9. Discuss the nature and scope of non-business organisations towards marketing. Ðèþ*ÆðÿPsìý VŠü ò³o ÐéÅ ëææÿ Äôý$ èþææÿ çü çü Ë Äñý$$MæüP {ç³ êðèþ Ðèþ$ÇÄæý$$ Ðésìý ç³ç«æþ$ë èþ$

8 (DCM 05) M.Com. DEGREE EXAMINATION, DECEMBER First Year Paper V HUMAN RESOURCE MANAGEMENT Time : Three hours Maximum : 100 marks SECTION A (5 4 = 20 marks) Answer any FIVE of the following. 1. (a) Job Description. E øåvæü ÐèþÆæÿ~ èþ. (b) (c) (d) (e) (f) (g) (h) (i) (j) Forecasting of demand of employees. E øåvæü$ë yìþðèþ* yšþ A ^èþ é. Recruitment. Äæý*Ðèþ$Mæü. Incentives. { ù éþçßým>ë$. Absenteeism. VðüOÆæÿ$àfÆæÿ$. Promotion. ç³ ø èþ². Training. Õ æü ý. Human Resource Planning. Ðèþ* èþðèþ Ðèþ èþææÿ$ë {ç³ êãmæü. Communications. {ç³ýëæ>ë$. Compensation. èþçùtç³çàææÿ. SECTION B (4 10 = 40 marks) Answer any FOUR of the following. 2. Explain the objectives of Human Resource Management.

9 Ðèþ* èþðèþðèþ èþææÿ$ë ÆæÿÓçßý ý «óþåäæý*ë èþ$ 3. Discuss different methods of job analysis. E øåvæü ÑÔóýÏçÙ ýìz ÑÑ«æþ ç³ æþ èþ$ë èþ$ 4. Analyse the forecasting techniques in Human Resources Planning. Ðèþ* èþðèþðèþ èþææÿ$ë {ç³ êãmæüìz ÑÑ«æþ A ^èþ é ç³ æþ èþ$ë èþ$ 5. List out the steps involved in selection process. G í³mæü {ç³{mìüäæý$ìz ÑÑ«æþ A Ô>Ë èþ$ 6. Analyse different Human Resource Management Programmes. Ðèþ* èþðèþ Ðèþ èþææÿ$ë ÆæÿÓçßý ýìz ÑÑ«æþ ç³ æþm>ë èþ$ {ÐéÄæý$$Ðèþ$$. 7. Discuss any two theories on motivation. HÐðþO é Æðÿ yæþ$ {õ³ææÿ ý íü é éë èþ$ 8. Write an essay on Human Resource Development Practices in India. êææÿ èþ óþôèý ÌZ Ðèþ* èþðèþ Ðèþ èþææÿ$ë AÀÐèþ A^èþÆæÿ ýëò³o JMæü ÐéÅçÜ {ÐéÄæý$$Ðèþ$$. SECTION C (2 20 = 40 marks) Answer any TWO of the following 9. Highlight the importance of industrial relations. M>ÇÃMæü çü º «éë { ëðèþ$$qå èþ èþ$ 10. What are the recruitment practices in India? êææÿ èþ óþôèý ÌZ Äæý*Ðèþ$Mæü B^èþÆæÿ ýë$ HÑ$sìý? 11. Explain different methods of Human Resource Development. Ðèþ* èþðèþ Ðèþ èþææÿ$ë AÀÐèþ ÌZ ÑÑ«æþ ç³ æþ èþ$ë èþ$

10 12. Critically evaluate the training programmes in India. Õ æü ê M>ÆæÿÅ{MæüÐèþ*Ë èþ$ HÑ«æþ V> ç³è ìüýë Æø ÑÐèþ$ÆæÿØ é èþãmæü V> {ÐéÄæý$$Ðèþ$$.